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Top related persons:
It's - 2 Amy McDevitt - 2 David Benioff - 1 Weiss - 1 Alexander Woo - 1 Amy Reinhard - 1 execs - 1 who'll - 1
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Las Vegas Peacock
Top related orgs:
Netflix - 1 CES - 1 Business - 1 Consumer Technology Association - 1 Madison Avenue - 1 Walmart - 1 Disney - 1 Nexstar Media Group - 1

Search resuls for: "Amy McDevitt"


2 mentions found


☆ Why Netflix, Disney, and other Hollywood companies are flocking to CES this year
  + stars: | 2024-01-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Advertising and marketing pros made up 7% of CES' attendees in 2023, per CES. Look for topics like the creator economy and the rise of artificial intelligence to dominate the conversation for advertisers, Kassan added. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. The cost advertisers pay for streaming ads is expected to decline as platforms release more inventory, particularly with Amazon unleashing ads on Prime Video. Advertisers also have more options with the fast-growing FASTs (free, ad-supported streaming TV channels), which primarily offer older TV shows and movies.
Persons: David Benioff, Weiss, Alexander Woo, Amy Reinhard, execs, It's, who'll, Patrick Pannett, Michael Kassan, Evan Spiegel, Kassan, — that's, Rita Ferro, NBCUniversal's Mark Marshall, NBCU's Peacock, NBCUniversal, Peacock, NBCU, Tanner Elton, Amy McDevitt, Ludacris, Jon Steinlauf, GroupM Organizations: Netflix, CES, Business, Consumer Technology Association, Madison Avenue, Walmart, Disney, Nexstar Media Group, Nvidia, Paramount, CTA, Tech, NBC, Bravo, Amazon Ads, Warner Bros, Magna, CTV, Hulu, Intelligence, Prime Video Locations: Las Vegas, Peacock
☆ A top Amazon exec reveals how she's using 'Thursday Night Football' to rope in new brands for the tech giant's $38 billion ads business
  + stars: | 2023-09-13 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Non-endemic advertisers have been a crucial part of Amazon's ability to expand its ad business more broadly, which totaled $38 billion in 2022. Last year, Amazon made custom ads for DraftKings with "TNF" analysts Ryan Fitzpatrick and Richard Sherman previewing a same-game betting parlay. The matchup will be shown for free on Prime Video, offering advertisers a wider audience than those with an Amazon Prime membership (Amazon ended 2022 with 168 million members , according to CIRP). In another move that will have big implications for some advertisers, Amazon is exploring dynamic advertising, a more targeted form of messaging that's tailored to the individual (i.e. Beyond non-endemic ads featuring "TNF" talent, fans can also expect to see more spots featuring themes of gender equality.
Persons: Amy McDevitt, they've, McDevitt, It's, General Mills, Raquel Navarrski, Navarrski, Ryan Fitzpatrick, Richard Sherman, you've, Amazon's Organizations: Amazon, NFL, General, Miami Dolphins, New York Jets, Brands
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